Power of Data

Using the power of data, we help our clients create new and differentiated services. We successfully discover those hidden data opportunities that improves customer satisfaction and loyalty. Normally, data services end up in a customer facing portal that improve the experience and creates switching costs and entry barriers.

Imagine building a relevant and engaging data product that is used by all your customers. That’s what New Madison Ave does. We help you imagine the positive impact a data product could have on your marketing investment, brand and positioning and then help create it.

Today, with AI and Intelligent Agents, creating data products is the new marketing and sales channel.

BigCommerce provides solid out of the box analytics. They also offer numerous analytic plug-ins for specialized needs. We help our clients understand the various offerings and help guide a holistic approach to using data to grow your business.

Many businesses have the need for specialized analytics and infrastructures that require high-end engineering and data scientists to accomplish. In addition to sales, marketing, product analytics and big data solutions. We also have a growing specialty in Environmental, Social and Governance (ESG) data.

Our claim to fame is making AI useful to our clients. Intelligent Agents using IBM’s Watson’s platform as well as Google agent framework provide the foundation for near-human reactions 24/7. Combined with computer vision, these two technologies are beginning to have an impact on the operations of many companies. They are just not talking about it, they’re doing it. Maybe it’s time for you to consider AI and how it can be leveraged to drive growth.