Our Work

Alignment

Our experience has shown that alignment is the cornerstone of any successful outcome. We've worked closely with senior leaders and boards to ensure that business strategy, technical and systems architecture, and organizational talent are all moving in sync toward common goals. By fostering clear communication and strategic cohesion, we help organizations bridge gaps between vision and execution. This holistic approach not only strengthens decision-making but also optimizes resources, reduces friction, and accelerates growth. Whether navigating digital transformation or streamlining operations, we ensure every piece of the puzzle fits—driving lasting impact and measurable results.

Artificial Intelligence

Whether you're considering AI—especially ChatGPT—to power intelligent agents for customer service, callbots, or streamline internal processes and procedures, we bring proven expertise to the table. Our work extends beyond conversational AI; we've developed advanced computer vision systems for product inspections and are actively exploring the world of service robots. AI is not just an emerging tool—it’s a transformative force reshaping industries at lightning speed. At New Madison Ave, we thrive on innovation, and this moment feels like a natural evolution of our mission to embrace what’s next. Together, we can leverage AI in ways once unimaginable, driving efficiency, creativity, and growth.

Analytics

One of our core specialties is transforming data into a powerful driver for customer acquisition and business growth. We've partnered with large media agencies managing billions in ad spend, helping them fine-tune strategies to maximize marketing ROI. At the same time, we've supported niche, family-owned businesses seeking a competitive edge in crowded markets. Today, the technology barriers to harnessing data for smarter decisions have all but disappeared—empowering businesses of any size to unlock valuable insights, optimize customer engagement, and achieve remarkable results. With the right strategy, your data can become your greatest asset.vanced aanalytics

B2B E-Commerce

B2B commerce is complex, demanding more than just a transactional platform. It involves managing dealer networks, customized pricing structures, tailored promotions, integration with enterprise systems, and accommodating diverse payment methods. We've designed and implemented B2B solutions across consumer electronics, publishing, and discrete manufacturing—including workflows for deals, distributors, and wholesalers. Quoting capabilities are often essential to meet client-specific needs. But B2B commerce isn’t just about systems—it’s transformational. It reshapes sales, marketing, and operational processes, driving efficiency and growth across the entire organization. One of our unique strengths lies in guiding management through this change, helping to navigate challenges, streamline adoption, and minimize organizational disruption. We ensure businesses not only adapt but thrive in today’s evolving digital landscape.

B2C E-Commerce

Not every business requires an omni-channel marketing and selling platform—sometimes, a streamlined B2C e-commerce site is exactly what’s needed. For clients seeking simplicity, speed, and ease of use, we turn to Square Space for clean, effective solutions. When complexity, scalability, and advanced functionality come into play, BigCommerce remains our top choice for its robust features and strong value proposition. We’ve built D2C sites across retail, publishing, services, and associations—always focused on your customers. Our goal is to design tailored e-commerce experiences that not only boost sales but also elevate brand equity. We craft sites that engage, convert, and grow alongside your business, ensuring long-term success in a competitive digital marketplace.

Custom Developed Solutions

Out-of-the-box e-commerce platforms are a great fit for many businesses, offering speed, simplicity, and cost-effectiveness. Whenever possible, we recommend leveraging existing solutions to accelerate go-to-market timelines and keep budgets in check. However, there are times when a standard platform simply won’t cut it—when unique business needs make a force-fit too complex, limiting growth and driving up long-term costs. That’s where our expertise in custom development shines. We've built tailored solutions for clients with complex requirements, like an integrated B2B and B2C services company generating over $800 million annually. When off-the-shelf falls short, we design scalable systems that align perfectly with your business goals.

Interim CIO / CTO

Our Interim CIO/CTO services have successfully guided organizations through critical transitions, delivering growth, operational improvements, and stronger IT teams.We step in quickly during leadership gaps or organizational shifts, not just maintaining operations but driving real, measurable change. Our work has aligned IT strategies with business goals, streamlined processes, enhanced customer experiences, and unlocked new revenue opportunities. Beyond strategy, we focus on elevating IT teams—coaching leaders, upskilling staff, fostering innovation, and building a more resilient, future-ready organization. Our expertise spans digital transformation, AI, analytics, ERP, supply chain, and warehousing systems, ensuring efficient back-end operations that directly impact customer satisfaction, loyalty, and long-term growth.

IT Cost Saving

In today’s fast-paced world, every dollar counts. Our IT Cost Saving Study helps businesses uncover hidden savings that can be reinvested into growth and innovation. With expertise from over 500 contract negotiations, we secure the best terms for software, hardware, and services. Clients have saved up to 30% across IT budgets, with some vendor costs cut by 75%. As spending on customer experience technologies—like e-commerce, omni-channel, analytics, mobile, AI, Virtual Reality, and Augmented Reality—continues to rise, smart investments are key. New Madison Ave stands out with deep knowledge of customer experience platforms, pricing, and strategies, ensuring savings go toward tools that boost engagement and growth.

Private Equity

Private equity moves fast—and tech can’t be the bottleneck. Our M&A Due Diligence service, is engineered for deal makers who need deep technical insight without slowing down the clock. We analyze the entire technology footprint of a target company to uncover operational risk, integration blockers, and cost-saving opportunities—all through a commercial lens of looking for growth and innovation capabilities.

Most firms think the deal ends at close. We know that’s when the real work begins. In a competitive landscape where speed is everything, integration can’t be slow, clunky, or left to chance. IT burs cash. Our Integration Service is designed to move fast—bringing structure, scalability, and strategic clarity to the chaos of post-close, while elevating skills sets and improving internal capabilities. One of our biggest successes was integrating three companies with 15 different brands, in half the time planned in the investment thesis