Google Analytics

Supercharge Your Data Engine

At New Madison Ave, we help businesses harness the full horsepower of Google Analytics—tuning raw data into high-octane insights that accelerate growth. From tracking website performance to integrating analytics with BI tools, data warehouses, and AI platforms, we fine-tune every detail for a data-driven journey that leaves the competition in the dust.

We don’t just crunch numbers—we transform data into winning strategies that optimize user experiences, boost conversions, and fuel smarter business decisions.

Precision-Tuned

A finely tuned engine starts with expert calibration. We set up and optimize your Google Analytics (GA4) for peak performance, ensuring complete, accurate tracking and seamless user journey mapping. Whether you're starting fresh or migrating from Universal Analytics, we make sure every click, conversion, and customer touchpoint is accounted for.

Our setup services include:

  • GA4 Implementation — the next-gen engine for real-time insights

  • Custom Events & Conversion Tracking — to map every customer turn and stop

  • eCommerce Tracking — to fine-tune the sales funnel

  • User Journey Mapping — for a 360-degree view of every customer’s path

We make sure your analytics engine runs lean, clean, and lightning-fast.

Power Up Your Data Ecosystem

Great performance isn’t achieved in isolation. We integrate Google Analytics with your existing tech stack—connecting BI tools, data warehouses, and AI platforms for a seamless data flow that drives smarter decision-making.

Our integration services include:

  • BI Tools Integration — like Tableau, Power BI, and Looker for deeper data dives

  • Data Warehouse Connections — with BigQuery, Snowflake, and AWS Redshift for high-speed data storage and retrieval

  • Cross-Channel Data Unification — aligning insights from web, mobile, social, and more

Your entire data ecosystem—firing on all cylinders.

Look Ahead, Drive Smarter

Why just look in the rearview mirror when you can see the road ahead? We leverage AI-driven predictive analytics and machine learning models to forecast customer behaviors, optimize marketing spend, and identify growth opportunities before they even appear on the horizon.

Our predictive analytics services help you:

  • Forecast Sales & Market Trends — so you can shift gears before the curve

  • Reduce Customer Churn — by predicting at-risk accounts and taking action

  • Optimize Conversion Rates — with data-backed strategies that increase efficiency

  • Predict Customer Lifetime Value (CLV) — to prioritize high-value leads

We help you stay ahead of the pack—always in pole position.

AI-Enhanced Analytics

Ready to take it to the next level? We integrate Google Analytics with AI platforms like Google Cloud AI, OpenAI, and custom machine learning models—giving your data engine the turbo boost it needs for scale and speed.

Our AI-enhanced capabilities include:

  • Predictive Audience Segmentation — targeting the right customers at the right time

  • Intelligent Anomaly Detection — catching data discrepancies before they cause a breakdown

  • Automated Report Generation — cutting down on manual tasks and speeding up decisions

With AI in the driver’s seat, you can focus on strategy—while your data does the heavy lifting.

Stay Ahead of the Curve

The digital racetrack is always evolving, and we make sure you’re ready for every twist and turn. We leverage GA4’s cutting-edge features—like event-based tracking, user-centric measurement, and privacy-first analytics—to build a data strategy that’s primed for the future.

Our future-proofing strategies include:

  • Custom Dashboards & Data Visualizations — so key metrics are always in view

  • Real-Time Alerts — to catch performance issues before they slow you down

  • Privacy-First Tracking — keeping your data in the clear while respecting user privacy

We help you stay agile, data-driven, and ready to leave your competitors in the dust.

Rev up your analytics. Shift into high gear. Accelerate growth. With New Madison Ave, your data strategy is built for the winner’s circle.