At New Madison Ave, we help organizations turn data into strategic advantage. Our approach to analytics is defined by precision, discipline, and measurable results—ensuring every metric tells a story, every dashboard drives a decision, and every insight accelerates growth. We treat data not as an output, but as an engine—powering smarter strategy, sharper execution, and continuous performance improvement across the enterprise.
We have a long history of success in this space, delivering large-scale data solutions for some of the world’s leading marketing and media firms as well as leading consumer products, retail and apparel companies.
Our work in personalization and audience intelligence has demanded the highest levels of data governance, data sourcing, and synthetic data creation—executed with rigor and accountability. We’ve built and managed advanced data ecosystems that use statistics, machine learning, and now AI to predict behavior, optimize campaigns, and generate real-time insights that drive measurable ROI.
Simplify Complexity
Our data and analytics implementation services are grounded in best practices and built for accuracy, scalability, and clarity. We establish strong data governance, define measurable KPIs, and ensure every event, transaction, and interaction is captured with confidence. From system setup and event tracking to funnel mapping and journey analytics, we create frameworks that deliver reliability, transparency, and actionable insight. Each deployment is tested, validated, and optimized for speed, precision, and long-term resilience.
We bring deep experience integrating analytics across complex digital ecosystems—connecting business intelligence platforms like Tableau, Power BI, and Looker with data warehouses such as BigQuery, Snowflake, and AWS Redshift. These integrations create seamless, end-to-end visibility across marketing, sales, operations, and finance—empowering leaders to make faster, more confident, and data-informed decisions. Our experience spans multi-site, multi-brand, multi-channel, and global environments, ensuring every data stream contributes to a unified, high-performance picture of the business.
Be Smarter
At New Madison Ave, we take a holistic approach to analytics—one that combines measurement, modeling, and foresight. Our teams design and implement predictive models, anomaly detection systems, and automated reporting tools that enable clients to anticipate trends, identify risks early, and capitalize on opportunities faster. With data pipelines, visualization tools, and forecasting models working in concert, we help transform analytics from retrospective reporting into a forward-looking growth engine.
People are Key to Success
Equally important is how we work with our clients’ teams. We believe that capability is the foundation of sustainability. Through collaborative workshops, hands-on training, and clear documentation, we elevate internal understanding of the analytics ecosystem—how it functions, how to interpret results, and how to act on insights in real time. We help teams operate with confidence, anticipate and correct issues early, and build the muscle memory needed to manage a high-performing data operation.
Our Value Proposition
At New Madison Ave, we don’t just implement analytics systems—we engineer intelligence infrastructures that create measurable impact. Our methods are structured, our execution is disciplined, and our outcomes are quantifiable. The result is a clear, connected, and predictive analytics framework that keeps our clients informed, agile, and ahead of the curve.
Measure what matters. Optimize what performs. Anticipate what’s next. With New Madison Ave, your data strategy isn’t just insightful—it’s built for sustained growth and long-term performance.
