Digital Director
For the board director or C-level executive who has limited time to understand the changing landscape of digital commerce and competition
Categories
Why Digital Directors are Needed
Why are Digital Directors Needed?
Outside directors steeped in digital business models, business practices and industry best practices can be invaluable to companies making a big bet on a digital transformation or other technology change. Also, companies in technology driven industries require more refined insight and expert council to face new and emerging digital-oriented disruptors.
Having an external perspective, especially through the eyes of the customer or consumer digital experience, is one critical perspective a digital director can bring.
How do Directors Assess Digital Capabilities?
How does a digital director help the board assess the digital capabilities of the organization?
First by helping other board members understand the capabilities of the team by assessing the company’s leadership team’s awareness, experience and level of success with digital transformations, channels and products.
A digital director can assess an existing, unproven management team and conclude that they have the right combination of talents to be very successful in the digital realm. Or, a digital director can help identify where more experience and skill is required, and in some cases help recruit the right person.
Improving Experience is Everyone’s Focus
Most companies are investing in Experience. This article highlights the compelling reasons for continuous improvement to your customer, employee and other stakeholders experience
2021 eCommerce Trends
Do you think AR, AI, Voice, Personalization, Intelligent Bots, Subscription models and B2B are the leading trends in eCommerce in 2021, then this article is for you
eCommerce Trends for 2021 from BigCommerce
BigCommerces top 10 trends in eCommerce in 2021
Innovative Payments, Next Frontier
Shift to cashless society is changing how people pay for things. New concepts like banking-as-a-service, cross border payments and software payment technology are offering great opportunity to those who can leverage it effectively
Everything You Need to Know about B2B eCommerce
Great starting place to discover the special needs of B2B eCommerce customers
Covid Accelerated eCommerce Innovation by Five Years
Covid has accelerated eCommerce innovation. The conveniences necessitated by Covid are now expectations. Just like all innovations, today’s luxuries are tomorrow’s necessities
Digital B2B Marketing Benchmark
Discover what’s hot in B2B digital marketing. Great insight by Smart Insights to the B2B marketing landscape, channels and budget allocations
The Road to Recovery will be Digital
In addition to digital what other agenda items are top of mind for every board