Impact

Delivering a consistent experience is hard. In the multi-channel world there are so many touchpoints, so many options and many decisions to be made. Making it easy for your customer is key. Saving time, reducing anxiety, making it super convenient are the foundation of a great experience. But how do you initially do it and them maintain and improve? It is a complex and challenging problem since it always occurs at the intersection of the Customer Experience (CX), User Interface (UI) and Employee Experience (EX)

Experience design requires expanded thinking, since the delivery of a well designed experience needs to identify and deliver both tangible and intangible rewards based on the defined and many times undefined needs. Strategy is also important since it will define how you compete against your competitors. Bringing together the emotional and physical benefits of an experience in a fast, easy to use process requires a team of multi-disciplinary professionals viewing it from many different angles. Our team approach ensures that current best practices are included and potential new innovations identified

Understanding how does your competitors experience compares to yours is a good starting point. Does their experience strengthen or weaken their brand and is there an opportunity to capture more market share, or share of wallet with a different or better Experience? These are the questions a Competitive Experience Assessment will help answe

Journey mapping has been around forever, but it is amazing how many companies do not use this best practice. Not only does it uncover hidden opportunities in your existing experience, but it opens the conversation to an entirely new competitive canvas. We quickly and artistically create highly visual maps that are easy to understand and use to identify areas of opportunities Our knowledge of customer journeys for many different industries combined with journey mapping best practices allows us to complete these engagements rapidly

User interface immediately defines your brand. Is it visually appealing? Does it adhere to your brand guidelines and style guide? Are the pages layouted out in an easy to understand, yet efficient way? Is it easy to navigate and optimized to find a specific item quickly? Sounds simple, but it is not. Our user interface designers and front end developers spend years learning and developing their skills to provide the most appropriate experience given the goals, target market and their shopping behaviors. Using best practices such as wireframing, they quickly sketch new experiences or improvements to existing ones to ensure that there is a close connection between experience and brand

Mobile first is the only way to go. Regardless of channel, people want to be able to do what they want to do, when they want to do it. And mobile is the only way to deliver this experience and other experiences that are unique to a mobile environment. However, mobile experiences are different than other experiences and have to be designed independent yet integrated with a company’s overall digital landscape. Our team can help design and integrate your next mobile experience